Whether you’re an experienced landlord or just purchased your first rental property, you’ve probably already noticed how competitive the market can be. Not only do you need to make sure you choose a property in an optimal location, but there are also a lot of other variables that can limit or increase your revenue potential.
You need to make sure the property is priced correctly, you’re attracting the right tenants, and you’re appealing to the needs and interests of different renter types.
When considering different design options for your rental property, however, there are certain trends that are proving to be more profitable than others. Below, we’ll cover some important strategies you can follow to help you create a successful rental space.
Making a Good First Impression
The first impression you make with your property is what will resonate the most with potential renters. As soon as they walk through the door (and often, even before they enter), they’re likely already forming an opinion about the space.
This is where curb appeal comes into play. Your property should be well-kept on the outside with well-manicured lawns and a clean exterior. When a potential tenant walks through the door, they should see a space that they can picture themselves or their family living in.
While you don’t necessarily need to have a high-end, luxurious space to gain more interest, you should be able to highlight the comfort and practicality of your space without having to say much. The better the first impression you make, the more likely it is you’ll be able to keep the space rented out all year long.
Taking a Broad Style Approach
When designing a new rental property, the first thing you should do is try to sideline your own personal tastes. Remember that the goal is to attract other renters, and you’ll want to make changes or improvements that appeal to “them.” There are a few best practices you can follow to ensure this:
Using More Neutral Color Options
Neutral tones like off-white, beige, gray, and taupe are the safest color options to use in rental properties. These colors create more of a blank canvas, making it easy for renters to imagine their own furniture in the space.
Using more neutral colors also makes rooms feel larger and cleaner. However, this doesn’t mean the space needs to look boring. You can add more personality or warmth by incorporating textural elements like woven rugs, curtains, or pillows.
Modernizing Furnishings
Try to avoid the trap of chasing trends that will go away in a few years. Instead, stick with “safer” hardware finishes like matte black, brushed nickel, or oil-rubbed bronze. You should also apply this thought process to the cabinets and countertops you choose. Many times, sticking with simple, clean profiles will appeal to a wider audience in the long term.
Unique Architectural Options
If you have a property with highly unique architectural options, make sure to highlight these wherever possible. This could include original hardwood floors, crown molding, or vintage tiles. These are the types of details that not all properties have and can help yours to stand out from the rest.
Building for Longevity
A great-looking rental won’t stay that way if it’s not built for longevity. The good news is that “durable” doesn’t have to mean “utilitarian.” The goal is to pick surfaces and materials that are built to last, saving you the headache and cost of constant repairs and replacements.
Better Flooring Choices
Try to install durable flooring options like ceramic or porcelain tile, laminate, or luxury vinyl plank (LVP) whenever possible. Not only do they look great and hold up to scratches, but they’re also easier to maintain than other flooring options. This makes them a smart choice for high-traffic areas, especially in units that allow kids or pets.
Standout Bathroom and Kitchen Features
Kitchens and bathrooms take a beating, so focus on durable finishes and soft-close hardware. If the cabinets themselves are in good shape but just look dated, simply swapping out the knobs or pulls is a cheap and easy upgrade that makes a huge difference.
Making Practical Improvements
Good design isn’t just about how a place looks – it’s about how it works. Tenants want a home that is functional, flexible, and up-to-date. They’re looking for smart, practical features that make their daily lives easier. Here are some options to consider:
Increasing Available Storage Space
You can never have too much storage. This is a top priority for almost every renter, especially in smaller units. Adding smart shelving, optimizing closets, or building in pantry-style cabinets gives tenants the space they need to settle in.
Don’t forget to use vertical space in closets or bathrooms, and consider using under-bed storage, especially for furnished units.
Designing More Flexible Room Layouts
Open-concept layouts are still popular for a reason. With so many people working from home, renters are looking for flexible spaces that can do double-duty.
Small nooks for a desk, a well-lit corner for reading, or a bedroom large enough for a workstation can make your property much more practical and appealing.
Offering Various Amenities
In-unit amenities are a major draw. Including a washer/dryer, dishwasher, and reliable A/C allows you to justify a higher rent and attracts tenants who want to stay long-term. Most younger renters also appreciate tech upgrades like smart thermostats, keyless entry, and high-speed internet.
Making the Property Pet-Friendly
A large portion of rental tenant pools have pets. If you decide to allow them, make smart choices like durable, easy-to-clean floors. This makes your unit far more attractive to pet owners. If possible, having some kind of outdoor space for dogs can also be a large selling point.
Choose the Right Designs for Your Rental Property
Designing a rental property is part art, part business strategy. When you get it right, a great design boosts your property’s value, cuts down on vacancy time, and keeps tenants happy.
Every choice you make should balance how it looks, how long it will last, and how much it will appeal to renters. By following the strategies discussed, you’ll be able to strike this balance while continuing to keep your rental properties occupied.
Author Information
Author Name: Rebecca Denis
Author Bio:
Rebecca Denis is the Head of Interior Design at Revive Real Estate and an accomplished interior designer with over a decade of experience creating inspired, functional spaces. Known for her refined aesthetic and meticulous attention to detail, Rebecca brings creativity and strategy together to transform everyday interiors into meaningful experiences. She’s built a reputation for turning ideas into inspiring spaces that balance beauty, comfort, and function. Rebecca’s diverse portfolio includes commercial projects, curated show homes, and bespoke custom interiors—each reflecting her belief that thoughtful design can elevate how people live, work, and feel in a space.
Author Headshot:
